The Bravest Path

The brief

The client required a revamp of www.thebravestpath.com, a leadership consultancy website previously hosted on WordPress but with limitations in design flexibility and reliability. The client's primary goal was to create a more robust, reliable, and attractive website that would accurately reflect their brand identity and showcase their different development programmes, whilst allowing programme participants to log in and complete course assignments as well as participate in online communities. Squarespace was chosen as the hosting platform for the site because of its renowned design capabilities, scope for complete customisation, reliability, and ease of use. This shift enabled the integration of a modern layout that is both dynamic and engaging.

A key feature of this project included the integration of Constant Contact to collect form data. This feature has been instrumental in enhancing the website's interactivity and functionality, allowing the client to gather essential information from their site visitors and potential programme participants.

In addition to this, the integration of Thinkific was completed to provide a seamless learning experience. Thinkific is a highly-acclaimed online course platform that allows businesses to create, market, and sell online courses. This integration, therefore, further enriches the site's functionality, offering visitors a smooth and intuitive learning experience.

An essential aspect of the redesign project for www.thebravestpath.com was the strategic implementation of Search Engine Optimisation (SEO). This included the careful selection of keywords, and crafting engaging meta descriptions. As we all know, SEO is not a one-time task but a continuous endeavor. Over the next few weeks, we will be closely monitoring the site’s performance through analytics and making necessary tweaks to improve its SEO score further.

Explore more at www.thebravestpath.com