Pastoral Threads
The brief
Pastoral Threads is an e-commerce website dedicated to cottagecore, fairycore, and folk-inspired clothing. This site reflects my deep passion for the countryside and my desire to design clothes that I myself would love to buy and wear.
Squarespace was the perfect platform for this project, providing robust design capabilities, extensive customisation options, and reliable performance. This platform enabled me to create a visually captivating and user-friendly digital storefront that reflects the enchanting spirit of nature-inspired fashion. The new website features intuitive navigation, high-quality product displays, and an engaging layout that immerses visitors in the charming world of Pastoral Threads.
A significant feature of this project is the integration of an advanced product catalogue and seamless shopping experience, ensuring each item is showcased beautifully. The site utilises parallax scrolling to add depth and an immersive feel, creating a dynamic browsing experience. Additionally, it includes a newsletter sign-up form to keep our community informed about new collections and updates, as well as an accompanying Instagram page.
Although the store is currently hidden, it will go live soon, offering visitors a carefully curated selection of unique folk-inspired pieces. I focused on creating an enjoyable user journey, making it easy for visitors to explore and anticipate the launch of the collection.
An essential aspect of the design was the strategic implementation of Search Engine Optimisation (SEO). By carefully selecting keywords and crafting engaging meta descriptions, I aimed to improve the site's visibility and attract more visitors interested in cottagecore and fairycore fashion.
Explore the full website by clicking below:
Do you have a brand new website project in mind? Do you require a site audit or a design refresh?
I’d be delighted to discuss your website requirements with you. After an initial discussion followed by the collection of some further details, I then provide a no-obligation proposal document for your consideration.