Case study
Nourish Clinic
A calm, teal-toned site for a London nutritional therapist.
Nutritional therapy · 2021 · Site design, blog, SEO, MailChimp · Squarespace · custom CSS · MailChimp
Live site: nourishclinic.co.uk
The brief
I was asked to design a website for the distinguished, London-based nutritional therapist Elodie Stanley. The brief was a clear and grounded one: build her a site that reflected the calm, considered way she practised, and gave her a platform to publish her own writing.
Built around an existing logo
The site design is built around the Nourish logo, which Elodie already had. I chose the imagery to complement the teal of the logo and to reflect her approach to nutritional therapy, warm, evidence-based, never gimmicky. When a client comes with a strong existing identity, the work isn't to reinvent it. It's to build a site that lets that identity breathe.
When a client comes with a strong existing identity, the work isn't to reinvent it. It's to build a site that lets that identity breathe.
Writing as a long-term marketing tool
The website has a blog where Elodie can publish her own articles on nutrition, plus MailChimp integration to update subscribers about her latest writing in a GDPR-compliant manner. For a one-person practice, regular long-form writing is the highest-leverage marketing investment there is: it builds trust, ranks for niche searches, and never expires.
Homepage and approach
On-page SEO
On-page SEO has been used to help the site rank highly for Elodie's name as well as her specialism in nutritional therapy for cancer, the kind of specific, intent-led search where being on page one of Google genuinely changes the trajectory of an enquiry.
What I'd take from this
For a clinical practice, the site doesn't need to be loud. It needs to feel calm, look professional, and be findable for the searches that actually matter. The unglamorous work (meta descriptions, schema, GDPR compliance, deliberate writing) is what makes the difference, year after year.